Heidi Wise, OD, FCOVD

Dr. Wise graduated Summa Cum Laude from Troy State University in 1994 with Bachelor’s degrees in both Math & Chemistry. She continued her education at Southern College of Optometry where she graduated Magna Cum Laude with a Doctor of Optometry degree in 1998.

Dr. Wise worked in primary care optometry before opening a private practice in Lincoln, NE that focused on expanded services which included vision training, behavioral optometry and neuro-optometry. These areas focus on helping children and adults gain better vision skills to maximize performance in school, work and while playing sports. In addition, Dr. Wise helped coordinate the first onsite vision services program at the Madonna Rehabilitation Hospital. Dr. Wise directed vision rehabilitation programs for patients suffering from strokes and traumatic brain injuries.

Her post graduate training includes 200+ hours in the areas of vision development, vision and learning, and vision rehabilitation. She is a member of the American Optometric Association, Nebraska Optometric Association, College of Optometrists in Vision Development, and Heart of America Contact Lens Society. In 2011, Dr. Wise completed her fellowship in the College of Optometrists in Vision Development (FCOVD). She is one of only a few optometrists in Nebraska who has achieved this status. Dr. Wise is a co-founder of PRI Vision and currently practices in Lincoln, NE using her behavioral and neuro-optometry skills integrated with PRI Vision science to change visually driven muscular, skeletal and neurological causes of pain, dizziness, fatigue and headaches as well as many other common chronic conditions.

Dr. Wise and her husband Steve (also an optometrist) are proud parents of beautiful twins named Seth and Riley. When not working to develop the PRI Vision science, the visual skills of athletes or school kids, you will find Dr. Wise following her two children around to baseball, volleyball, basketball or football games, or some other extracurricular activity. She is originally from Florida so she also likes to travel, especially to where she can find some beaches and sunshine. She also likes to spend as much time as possible with family and friends.


In the News

History of Passion

The Postural Restoration Institute (PRI) is built around 30 years of clinical practice associated with recurring successes of specific patient treatment programs. We established reproducible, outcome-based programs based on consistent evidence-based correlations, discovered with patient biomechanical, respiratory, and neurological functional patterns and limitations. My passion for the integrated systems of the body has resulted in an examination and intervention process of the asymmetrical human body called Postural Restoration.