We often have people ask us about the use of the words PRI and Postural Restoration Institute.  Most recently we received this email and decided to take the opportunity to educate everyone on this issue. 

“I have been hearing the phrase ‘doing PRI with my patients’ being used by some therapists for a while now.  I am not sure this is correct.  To me it sounds like the therapist is saying ‘doing Postural Restoration Institute with my patients’.  I could understand ‘using PRI methods’, or ‘PRI techniques’, but the active verb of ‘doing PRI’ doesn’t seem like the proper use of the PRI initialism.  I highly respect this approach but I also understand how language sometime evolves incorrectly (for example: ATM machines, PIN numbers, ITB band).”

“I have been doing PRI on my patients for years and the PRI has helped me teach PRI!”  This statement was said correctly.  PRI is a tradename, a brand, a label, etc. that reflects position, process or approach.  PRI is also an acronym.  The Postural Restoration Institute is the name of an Institute. Our attorneys are well versed in these issues.  You use Kleenex to blow your nose. It is a branded soft tissue. Its acronym stands for nothing, that I am aware of. PRI is a brand name, a “Kleenex” of an approach to restore posture or perform postural rehabilitation. It’s acronym in this form, grammatically, is meaningless.  Instead of calling this method or approach a different name, we decided to use the acronym of the Institute to “brand” it.  “Postural Restoration” does not brand an approach. “Pilates” is a form of postural restoration, as is “Feldenkrais”. There are hundreds of different approaches that could be used to restore posture.  Hope this helps you understand the legal world and world of PRI as an acronym and as a brand. 

We are excited to share with you our first recorded Video Conference!  This video was recorded during a consultation performed between Jen Poulin, MPT, PRC and Ron Hruska.  This hour long consultation discusses a patient Jen Poulin has been working with who has complex back pain secondary to strong co-activation of the right psoas and right adductor.  We hope you find the live interaction between both therapists and the patient very engaging and educational!

Click HERE to read about the patient’s background!

Complex Back Patient Secondary to Strong Co-Activation of Right Psoas and Right Adductor from Postural Restoration Institute on Vimeo.

For the first time, PRI is sponsoring Dr. Michael Hoefs, DDS and Ron Hruska, MPA, PT presenting Orthognathic Dentistry and PRI Integration. Reservations are required for this unique course specifically designed for teams of physical therapists and dentists. In order to attend, team registration must be received before Friday, September 24th. Dr. Hoefs and Ron will share their first hand experiences on the development of their professional relationship and how this relationship ultimately allows for more successful patient outcomes. Dr. Hoefs and Ron will outline a plan for professional development and clinical management and treatment that can be immediately implemented into the practice of integrative dentistry and PRI based physical therapy. If you are looking for guidance and an example business model, this course is for you.